15 Headline Templates That Are Impossible to Ignore and Actually Work
Want to add some new copy templates for headlines that work to your arsenal?
Let’s go beyond the common ones you see repeatedly on blogs. Set aside the traditional “how-to” or “Don’t Miss” for now and bring some fresh blood to your daily routine with these 15 headline templates that you will customize for your audience.
What [blank] Can Teach Us About [blank]?
Starting a headline with “Who else wants…” is a classic social proof strategy that implies a pre-existing desire for consensus.
What Tiago Leifert Can Teach Us About the Best Market Niches.
What Mark Zuckerberg Can Teach Us About Facebook Marketing.
What Lewis Hamilton Can Teach Us About Digital Marketing.
The Secret of [blank]
This is used quite a bit, but it’s because it works.
Share insider knowledge and translate it into a benefit for the reader.
The Secret to Successful Podcasting;
The Secret to Protecting Your Assets in Litigation;
The Secret to Getting Your Home Loan.
Here’s a Method That’s Helping [blank] to [blank]
Simply identify your target audience and the benefits you can offer them, then fill in the blanks.
Here’s a method that’s helping homeowners save hundreds on insurance;
Here’s a method that’s helping kids learn to read earlier;
Here’s a method that’s helping content marketers write better headlines.
Little-Known Ways to [blank]
A more intriguing (and less common) way to accomplish the same thing as the “The Secret to…” headline.
Little-Known Ways to Save on Your Energy Bill;
Little-Known Ways to Optimize Gmail;
Little-Known Ways to Lose Weight Quickly and Safely.
Get Rid of [problem] Once and for All
A classic on this list of effective headlines. It identifies a painful problem or unfulfilled desire the reader wants to remedy.
Get rid of your unproductive work habits once and for all;
Get rid of that carpet stain once and for all;
Get rid of that ragged hairstyle once and for all.
Here’s a Quick Way to [solve a problem]
People love quick and easy solutions when it comes to solving a persistent problem.
Here’s a quick way to get over a cold;
Here’s a quick way to learn English;
Here’s a quick way to back up your hard drive.
Now You Can Have [something desirable] [great circumstance]
This is the classic headline of stacking action with a fantastic benefit.
Now you can quit your job and earn even more money;
Now you can watch Instagram Lives directly from your browser;
Now you can own a Mac and still run Windows.
[Do something] Like [world-class example]
Gatorade strengthened this framework with the “Be Like Mike” campaign featuring Michael Jordan in the early 90s.
Speak English like a diplomat
Party like Mick Jagger
Blog like an A-Lister
Make a [blank] or Build a [blank] You Can Be Proud Of
Appeal to vanity, dissatisfaction, or shame. Enough said.
Eat a healthy diet you can be proud of;
Have a smile you can be proud of;
Build a professional network you can be proud of.
What Everyone Should Know About [blank]
Great curiosity drives this type of headline and is almost a challenge to the reader to move forward without clicking.
What Everyone Should Know About SEO;
What Everyone Should Know About Time Management;
What Everyone Should Know About Personal Branding.
[number] Signs That [subject]
Gain empathy with the “signs that…” construction.
Signs That Someone Loves You Deeply;
Signs That a Man Is in Love With You;
Signs That Your Employee Is Unmotivated;
Signs That You’re Addicted to Shopping.
The Surprising Truth They Never Told You About [subject]
Work the doubt by presenting an absolute truth.
The Surprising Truth They Never Told You About Facebook Ads;
The Surprising Truth They Never Told You About SEO;
The Surprising Truth They Never Told You About Email Marketing.
[number] Little-Known Factors That Can Affect Your [subject]
Merge the ease of solution lists with curiosity to achieve incredible results.
Little-Known Factors That Can Affect Your Google Ranking;
Little-Known Factors That Can Affect Your Landing Page Conversions;
Little-Known Factors That Can Affect Your Sales.
Click Only If You Want [blank]
Awaken a sense of urgency in people and grab everyone’s attention.
Click only if you want your business to grow to 7 figures this year!;
Click only if you want more focus for your business;
Click only if you want to know how to grow on Instagram;
Click only if you want to know the best of Google.
If You Make These Basic Mistakes [subject], You’ll Never [gain]?
Offer quick solutions to people’s fears and succeed.
If you make these basic study mistakes, you’ll never get into college?
If you make these basic mistakes in digital marketing, you’ll never make money?
If you make these basic mistakes in CrossFit, you’ll never achieve a toned body?
